The Rubicon Group believes that pricing processes must strike an effective balance between art and science; consumer demand and competitive pricing, and do it in a way that supports rapid and precise execution in order to seize fleeting market opportunities. Rubicon’s market information and revenue management products help companies strike this balance by bringing order and clarity to chaotic market data.

Achieving this critical balance, each and every day is essential to the revenue production and growth of any business. As a result, Rubicon’s solutions are used by some of the largest firms in the world and some of the smallest, leveling the playing field between big and small firms that often compete for the same customers.

Companies that succeed in a complex and dynamic marketplace are those that best apply both art and science to the difficult business decisions associated with pricing and revenue management. Science, in the form of mathematical formulae and technology “black boxes” often overshadow art – sound, practical business judgment. In addition, science driven pricing tools and decisions are frequently based largely on consumer demand alone; ignoring the significant impact that competitive pricing will have on the ultimate choices consumers will make.

As an experienced provider of market information applications and services to the global travel industry, Rubicon is at the forefront of integrating competitive price information into the revenue management and pricing decision process. The scalability and flexibility of our products allow them to be adapted quickly to new segments and industries.