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Do you have the tools to correctly assess future demand in your market by segment and channel?
MarketVision Destination Insights by Rubicon is the only competitive market intelligence reporting that provides comprehensive insights into the complete future demand for your market.
With group sales and transient reservations data gathered directly from major hotel companies, Destination Insights reveals the future and historical demand from all booking channels and market segments. Destination Insights reports empower subscribers by giving them the ability to assess market performance, in terms of demand, ADR, RevPAR and a host of other measurements and indices, as demand is building.
How it Works
Hotel companies supplying group and transient data to the MarketVision Demand Position solution provide all demand for each and every hotel, including group block, pick-up information and transient demand for a full year into the future. This provides a complete view of demand for all hotels, channels, segments and reservation details. For the hotels that provide data to the Demand Position solution, comparisons between their hotels and their aggregated competitive set are available; for non-data providers, market level reports are the next best thing.
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Description
Provides a comprehensive collection of historical and forward-looking market demand directly from the source that allows users to track and monitor demand trends for future performance planning
Source
Group sales and reservation data from hotel companies participating in MarketVision Demand Position and data from the Pegasus Solutions switch
Future Time Horizon
Up to 365 days into the future
Frequency and delivery
Online, daily, weekly, or as scheduled by user
Report Formats
Online, PDF, text files and Microsoft Excel
Report Distribution
Email or online
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Forward looking— Destination Insights, like all of Rubicon's market intelligence solutions, are focused on the future. The only demand you can influence is the demand that is ahead of you.
Timely—Destination Insights is available when you want it. Since we receive data feeds from the major hotel companies daily, you can review reports at your convenience or take reports on a schedule basis, weekly or monthly.
Actionable—Destination Insights informs you of how the market is performing, not just how it has performed. The reports identify opportunities that can be capitalized upon, assist in strategy development and aid in the detection of market shifts.
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Destination Insights is the only market intelligence solution with a complete picture of demand. Its comprehensive features provide:
- Market Reports that are configured geographically and by chain scale by market
- Current group and transient demand for future dates, up to a year in the future
- Demand from all booking channels, GDS, OTA, brand web sites, hotel direct
- Detail of demand by specific channel provider, such as Sabre, Expedia, Priceline, etc.
- Transient demand by segment, including retail, negotiated, discount, and others
Destination Insights gives an unparalleled view into market demand, providing greater understanding of trends, dynamics, and performance.
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