Rubicon helps you anticipate what lies ahead.

Rubicon knows that travel companies can only take advantage of market opportunities that are in the future. As a leading provider of competitive market intelligence, market analysis, and decision support solutions to the global travel industry, the primary perspective of our solutions is forward looking.

Improving market share and revenue share demands that travel companies expand beyond evaluating past performance and only observing their own demand and pricing information. The complexity of today's travel marketplace requires that companies incorporate knowledge of how demand is unfolding on future dates, how they are priced versus their competition, and how they are positioned in distribution channels into their product development, distribution, and revenue management efforts. However, obtaining this kind of information, accurately, at the right detail, and while it is still actionable, is not an easy task. Rubicon was launched precisely to meet this challenge.