ORLANDO — JUNE 16, 2008 – EZYield.com, the originator of automated online channel management solutions for the hospitality industry, today announced an alliance with Rubicon, a leading provider of competitive market intelligence to the travel and hospitality industry, whereby both companies can offer each other’s solutions.

The combined service offerings of EZYield.com and Rubicon provide hoteliers an unparalleled set of comparative shopping and channel management services. Rubicon’s MarketVision® Competitive Rate Position provides forward-looking and historical rates across multiple booking and distribution sources. MarketVision gathers real-time rates from global distribution systems (GDS), hotel brand Web sites and third-party Web distribution channels, providing users with an “in-channel” view of their competition. The comprehensive reporting capability provides users with the flexibility to segment specific data, including unrestricted rates, best rate guarantee, merchant rates, by length of stay and booking source and many others.

A unique element of the MarketVision solution allows rate code drill-down for key competitors thereby allowing hoteliers to truly assess like-for-like comparisons of hotel products, i.e., ocean view, advance purchase, as well as the rates themselves. Market knowledge of like-for-like rate codes provides a key link to effective yield and channel management services.

“The synthesis of MarketVision and EZYield.com offers revenue managers and hotel staff the ability to make intelligent business decisions and then incorporate those decisions very quickly across third-party Web sites,” stated Steve Swope, President and CEO of Rubicon. “Building a relationship between the most accurate, reliable, and widely used competitive market intelligence service and the leader in global channel management distribution is a win-win for clients who want to be as profitable as possible.

” As noted by Henry Danish, CEO of EZYield.com, their relationship with Rubicon is a result of addressing the needs of their clients and advancing the yielding experience.

“From day one, we’ve listened to our clients and built customized benefits and features that address their needs,” stated Danish. “Combining two best-in-breed solutions is an extension of that philosophy and a philosophy shared by Rubicon. We are very proud of this relationship and hope our clients will take advantage of these solutions that are now at their disposal.”

About Rubicon

Rubicon (www.TheRubiconGroup.com) offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence and market analysis to the global travel industry, Rubicon's focus is to integrate competitive market information into the business planning and revenue management practices of its customers, including eight of the top ten global hotel groups and three of the top five global rental car groups. Its flagship product, MarketVision®, offers a comprehensive family of services including Competitive Rate Position, Competitive Demand Position and Competitive Channel Position.

JUNE 4, 2008 – Several years ago, Thomas Abraham, Director of Revenue Management for the renovated 760-room Sheraton Atlanta, would start his week by opening an Excel spreadsheet and making calls to area hotel reservation offices to inquire about the current publicly available hotel rates. He would compile the information by sorting through dozens of future arrival dates with different lengths of stay and rates that were restricted and others that were non-qualified. He would then try to paint a coherent picture of the marketplace and adjust his own rate strategy accordingly. This approach left Abraham vulnerable to being unaware of market changes throughout the week and prohibited him from effectively forecasting future rate trends.

Fast forward to 2008. Each morning, an email awaits Abraham detailing market changes and alerts for the next 365 days. The report is customized specifically to Abraham’s unique market needs. Throughout the day, Abraham goes on-line to further survey the market in the event that new patterns emerge or he wants to assess different pricing scenarios. All this aids in ensuring that his hotel is being marketed competitively, operating efficiently and capturing business.

According to a recent report by management consulting firm McKinsey & Company, “Eight Business Technology Trends to Watch,” several specific trends will enable businesses, including the hospitality industry, to leverage information in ways that will transform how they do business. “Technology is helping managers exploit evergreater amounts of data to make smarter decisions and develop the insights that create competitive advantage,” says the report.

Atlanta’s Rubicon (www.TheRubiconGroup.com) has recognized this need by developing a family of integrated market insight solutions under the product name MarketVision®. By collecting more than 220 million hotel rates and 5 million bookings for future dates from over 350 sources each week, distilling this information into over 37,000 relevant reports and market alerts and delivering them to more than 12,000 hotel customers globally, Rubicon provides its customers with up-to-date, precise market intelligence. Now, Thomas Abraham can ensure his downtown Atlanta hotel is competitively positioned weeks and months in advance.

MarketVision also helps multi-property, independent hotel management companies around the globe make decisions faster and with more efficiency, including the United Kingdom’s Chardon Management. Revenue Management Director Carol Dodds operates over a dozen hotels including numerous Holiday Inns bythe InterContinental Hotel Group as well as Best Western, Choice and other independent hotels. Dodd’s key focus is driving the revenue strategies that will improve revenue performance and gain market share growth.

“Without the type of market intelligence Rubicon’s MarketVision provides to us, it would be like driving blind or only looking in the rear view mirror,” says Dodds. “We needed a tool that provides a detailed view of the future, enabling us to shape the future rather than just looking behind at what’s already happened.”

The hospitality industry’s newer employees today are spoiled, says Abraham, accustomed as they are to having competitive intelligence rapidly delivered directly to them without lifting a finger. “The old methods just wouldn’t work anymore. In today’s market, we are on top of our game with MarketVision, and absolutely would not survive without it,” Abraham said.

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“We needed a tool that provides a detailed view of the future, enabling us to shape the future rather than just looking behind at
what’s already happened.”

Carol Dodd
Revenue Management Director
Chardon Management Ltd
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Hotels must take full advantage of these and other emerging services if they are to outperform their market. As an example of the information that can transform a hotel’s performance, Rubicon has expanded the reporting features in MarketVision to include future booking and demand competitive positioning. This capability organizes and aggregates booking data from all channels to allow Rubicon’s customers to plan months or even further ahead based on future market demand analysis. As a result, hotels, management companies, developers and owners will better understand the marketplace, capitalize on fleeting opportunities and claim greater market and revenue share.

The goal is to go beyond just having access to mounds of market data and focus attention on actionable market information that provides impactful insights. Transforming hotel performance can be achieved with powerful information, integrated in a way that allows today’s hotel executive to make lightning-fast – and smart – decisions.

ATLANTA, JUNE 2, 2008 – Rubicon, a leading provider of competitive market intelligence to the travel and hospitality industry, today announced that Extended Stay Hotels has selected Rubicon’s MarketVision? Competitive Rate Position to provide up-to-date, detailed rate comparisons for its hotel markets across the United States and Canada.

MarketVision offers a number of unique features enabling Extended Stay Hotels to be more effective and efficient in managing revenue:

• Quickly and easily identifying changes to competitive price position in all markets
• Ad hoc canvassing, when needed, including pricing for multiple lengths of stay
• Tracking competitive rate pace for future arrival dates
• Single user management of multiple hotels with built-in market alerts

"MarketVision will allow our regional revenue managers to more effectively identify and manage revenue opportunities across more than 680 locations through MarketVision's Corporate and Regional Access Portal," said John Kaufman, Executive Vice President of Revenue Management for Extended Stay Hotels. "This will prove invaluable to the success of our company, enabling our teams to save time, gain insight and stay ahead of market trends. We are particularly pleased with MarketVision's alerting features which automatically flag market exceptions, thereby distilling thousands of daily competitive changes into a handful of the most critical opportunities for our business."

"Rubicon consistently seeks to provide our customers with powerful market intelligence delivered through unique access and reporting methods so they achieve better performance and better results in as short a time as possible," said Steve Swope, President and CEO of Rubicon. "We welcome Extended Stay Hotels as a customer, and are eager to extend our expertise to help them reach their goals."

About Rubicon

Rubicon (www.TheRubiconGroup.com) offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence and market analysis to the global travel industry, Rubicon's focus is to integrate competitive market information into the business planning and revenue management practices of its customers, including eight of the top ten global hotel groups and three of the top five global rental car groups. Its flagship product, MarketVision®, offers a comprehensive family of services including Competitive Rate Position, Competitive Demand Position and Competitive Channel Position.

ATLANTA, JANUARY 23, 2008 – The Rubicon Group, a leading provider of competitive market intelligence to the travel and hospitality industry, today announced that Best Western International has selected Rubicon as an Endorsed Rate Comparison Vendor for competitive rate information. Rubicon’s MarketVision® Competitive Rate Solution provides extensive, detailed comparisons of
up-to-date rates and availability in hotel markets worldwide.

Ron Pohl, Vice President of Operations for Best Western in Phoenix, stated, “The Competitive Rate Solution will give an incredible strategic advantage to Best Western member hotels. MarketVision provides the tools our hotel operators need to ensure Best Western’s prices and availability remain highly competitive in this demanding marketplace.”

Pohl added, “In particular, MarketVision offers a tremendous range of historical and future arrival date information, as well as flexible reporting options that serve the lodging segments which Best Western represents, from roadside to convention hotels.”

“We are pleased that the World’s Largest Hotel Chain® has partnered with the leading provider of competitive rate intelligence,” said Steve Swope, President and CEO of Rubicon. “As an upper midscale brand, Best Western actively seeks out new market intelligence systems with evolving capabilities such as Demand Analysis. The Best Western leadership team readily saw MarketVision’s benefits and
was aware of our global reach with other key customers, including Hilton, InterContinental, Marriott and Starwood, to name a few.”

About Rubicon

The Rubicon Group (www.therubicongroup.com) is a leading provider of competitive market intelligence and market analysis to the global travel industry. Rubicon’s focus is to integrate competitive market information into the business planning and revenue management practices of its customers in the hotel, airline and rental car industries as well as support the general market analysis needs of the travel industry. Rubicon satisfies its customers’ need for Competitive Rate, Demand Analysis and Display Position information through its MarketVision® product. Rubicon offers the broadest and deepest collection of market information in the travel industry today.